When B.Duck's childlike "eye protection appeal" meets Green Stone's "New Control" adolescent lenses, a cross-over collaboration spanning 20 years of national memory and domestic craftsmanship is about to debut—two major "national-level" brands join forces to connect with parents born in the 80s/90s through emotional resonance, and safeguard children's vision health with professional technology, jointly creating a "sentiment + function" dual-driven new consumption path.
On April 28, 2025, Zheng Huayang, General Manager of Jiangsu Green Stone Optical, and his delegation visited the Teeman headquarters of B.Duck in Shenzhen for IP cooperation matters and had in-depth exchanges with Xu Xialin, the brand's founder.
Zheng Huayang said: "B.Duck's national recognition and emotional affinity are highly consistent with Green Stone's brand concept of 'protecting family vision health'. We look forward to creating a warmer eye protection experience for users through innovative models."
Xu Xialin expressed his deep recognition of Green Stone's professional accumulation. He pointed out that Green Stone is an old domestic brand of optical lenses, and its New Control products have a reputation for quality. He is very much looking forward to working in-depth with it to inject new imagination into the field of children's vision protection.
Exchanging gifts (Green Stone customized B.Duck limited edition Little Yellow Duck lenses x B.Duck limited peripheral products) writes a beautiful footnote for this "mutual approach".
This collaboration breaks the traditional IP co-branding "labeling" model, and is based on the precise insight into the target population - parents born in the 80s/90s who pursue both "paying for sentiment" and value "professional parenting."
Green Stone, with the technical endorsement of "New Control," solves the core heart pain, and B.Duck uses IP influence to lower the decision-making threshold. The resonance of the "national gene" of the two not only achieves the growth of brand voice, but also sets a new benchmark for the deep empowerment of "domestic product xIP" in subdivided categories.
Therefore, when time-honored domestic products are equipped with the wings of IP, what is protected is not only the children's vision, but also the common memory of two generations and the beautiful expectation for the future.
This summer's "eye protection new favorite" in the parent circle, the New Control PRO/MAX x B.Duck co-branded series
It will be surprisingly launched in June, please look forward to it!
Post time: May-10-2025