When optical technology collides with trendy toy genes, and when authoritative certification empowers channel practical combat, an innovative storm breaking industry boundaries is brewing in the eyewear field. On June 18th, the Green Stone New Control x B.Duck Channel Strategy Launch Conference, with the theme of "New Power, Knowing the Future, Controlling the Overall Situation," was grandly held in Anji, Zhejiang. Green Stone Optical and 120 distributors gathered together, connecting strategic decoding, resource aggregation, and experience upgrading to jointly unlock a new paradigm of industry growth.
Stepping into the venue, trendy toy elements and optical technology collided with wonderful sparks. The product co-branded display area, blind box interactive experience, and photo check-in area allowed the participating guests to experience the first collaboration between New Control and B.Duck up close, directly presenting the fusion charm of "professionalism x trend".
At the beginning of the press conference, Zheng Huayang, General Manager of Green Stone, delivered an opening speech. He stated: From the research and development of functional lenses to the breakthrough of domestic brands, Green Stone has always taken 'National Good Lens' as its anchor point, and used professionalism to refine its reputation. This cross-border collaboration with B.Duck is a key move in the brand strategy! With the continuous changes in the current market environment and the continuous innovation of channel models, only those with forward-looking layouts can stand out in the fierce market competition. Green Stone is willing to work hand in hand with all agents.
Chen Huapin (Brian), General Manager of B.Duck Brand Licensing, revealed the logic of the cooperation on the spot, and deeply elaborated on the spark after the "cute top streamer" met the "optical expert". The two national IPs connect parents born in the 80s and 90s with emotional resonance, and use professional technology to protect children's vision health. This year marks the 20th anniversary of the Little Yellow Duck, and the two parties will form a strong alliance across different fields to form complementary advantages and bring more development opportunities to channel partners.
As a world-leading technical service organization, the value of Rheinland TUV certification is self-evident. Green Stone's New Control Series has undergone comprehensive inspections, such as Rheinland factory inspection and quality inspection, and has finally obtained the certification. At the press conference, all partners witnessed the glorious moment of New Control being awarded the Rheinland TUV certification--this is not only a "quality medal" for the product, but also a "trust trump card" for channel promotion!
Rheinland visa officer Gerd Reimann emphasized at the scene: "This certification is not only a global endorsement of the product's safety and reliability, but also an 'important engine' for channel promotion." One medal, double value, injecting a boost for partners!
Quality is the foundation of a brand, and clinical data is the most powerful proof of product quality. The New Control MAX and Doctor Tong series have been launched for 9 months, accumulating a large number of real cases. Zhou Guanglong, attending physician of pediatric ophthalmology at the Affiliated Hospital of Yunnan University/Yunnan Eye Hospital, was invited to share the clinical performance of these two products.
In this era of attention scarcity, how can Green Stone's brand still develop rapidly in recent years? How to make the brand more penetrating? How to break the circle with content? Ni Simin, Marketing Manager of Green Stone, brought "The Breakthrough Path of New Control", unlocking new ways to grow the brand from brand building to content dissemination!
The implementation of channel strategy needs thinking and collision. Xu Fei, Sales Director of Green Stone, gave a keynote speech on "Channel Empowerment, Win-Win Cooperation"! With deep insights into market pain points, he brings a "full-chain support solution" to work with all agents as one, and win the market battle!
In the era when AI is reshaping everything, "embracing the trend" is the key to seizing the initiative! Li Zhongsheng, a practical mentor in AI internet marketing, presents a deep dive into "AI Empowering the Sales Growth of the Eyewear Industry". From crafting compelling posts on WeChat Moments to building a comprehensive multi-channel model, he guides agents step by step on how to turn AI into a "sales assistant".
This conference not only unveiled the "formula for future growth" but also marked the entry of the eyewear industry's ecological innovation into the fast lane!
In addition to the wonderful speeches and signing ceremony, the conference also set up a wild luxury camping party and a bamboo forest hiking oxygen-absorbing tour, with the starry sky as the curtain and the bamboo sea as a companion! Business negotiations were moved into the natural field: exchanging ideas in the aroma of barbecue, and deepening trust in the swaying bamboo sea - cooperation was upgraded from "interest binding" to "emotional connection," laying the groundwork for long-term collaboration.
The successful holding of this X B.Duck channel strategy launch event of Green Stone marks the beginning of a new chapter for Green Stone in terms of brand and channel strategy. In the future, we will work with our partners with a more open attitude and more innovative thinking to create a dynamic and competitive channel ecosystem, and together turn the "strategic vision" into market footprints and witness the next miracle of the eyewear channel!
Post time: Jun-20-2025